In the fast-paced world of digital marketing, businesses are constantly hunting for the next big thing that drives sales without breaking the bank. Enter Instagram Reels—short-form video content that's exploding in popularity. But do they really outperform classic formats like TV spots, print campaigns, or billboards? As we hit October 2025, the data is clear: this isn't just a debate; it's a wake-up call for marketers. Short-form video now commands 45% of user time on Instag